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The Itus Digital Platform

Digital Asset Twin Technology

Rethink your APM Plan

Rethinking your APM plan? Our platform features asset twin technology that helps companies build models in minutes instead of days. With an accurate visual representation, your team can create an effective APM strategy that focuses on asset optimization.




We place the power in the hands of your subject-matter experts while leveraging your existing Historian, Enterprise Asset Management (EAM), and Asset Performance Management (APM) investments.  Our platform offers:


  • simplified implementations that are easy to maintain
  • risk-based principles that focus on maximum cost savings and avoidance
  • the reuse of common elements across asset populations through its library-driven approach
  • a decrease in overall downtimes


The result?


One integrated platform helps you define your asset strategy, detect emerging threats, and mitigate asset risk.  In short, we help companies rethink APM with our digital asset twin technology.


Best of all, with Itus Digital, your business mission gets deeper support for:


  • improving asset performance and protection
  • increasing asset reliability
  • optimizing preventative maintenance and asset health
Asset Template Library enables you to build digital asset twin in minutes.
Holistically manage asset strategies.

Embedded Asset Twins

Predefined asset strategy and digital twin models for rapid deployment.
  • The Itus Asset Twin Library covers 181 of the most common equipment classes so you avoid having to start from “scratch”.
  • Defined failure modes, preventative maintenance activities, analytics, and prescriptive actions that boost the effectiveness of your overall asset performance.
  • Models that are easy to apply, reuse, and reference when modeling Asset twins. Now you can build an asset twin in less than 10 minutes.
  • Extendable to support corporate standards, operating context, and OEM recommendations. Scale your APM program as you grow without draining resources or losing.
Improve Asset Integrity by Assessing Risks
Define and assess asset and failure mode risk

Improve Asset Integrity by Assessing Risks

Quantify asset risk and critical failure modes.
  • Establish asset objective and operating context
  • Determine asset risk profile
  • Define dominant failure modes
  • Determine failure mode risk profiles
Protect Asset by implementing failure risk protection through analytics and digital asset twins
Define protections to actively manage asset failure mode risks.

Protect Assets

Implement failure risk protection through analytics and digital asset twins.
  • Establish critical indicators and analytics. These features measure asset health and failure risk exposure.
  • Define conditional thresholds, excursions, and advisories. Together, they trigger proactive remediation and help decrease the number of asset failures.
  • Leverage the Asset Twin Library to accelerate implementation while preserving for your operating context.
  • Tune models and adjust for operating context with historical simulation capabilities.
Monitor Digital Asset Twins to optimize asset health and performance
Monitor emerging threats, conditions and asset health

Monitor Twins

Proactively monitor asset health and threats.
  • Analyze current and historical asset health through easy-to-read indicators.
  • Simulate and reset indicator thresholds and excursion events to optimize protection.
  • Automatically log excursion events that exceed thresholds for “hands-off” monitoring.
  • Proactively initiate failure mitigation activities. Triggered by analytics on thresholds and cumulative excursion event criteria, this feature helps reduce downtime and maintenance costs.
Act on Asset Threats. Govern all failure mitigration activities to closure.
Manage threats and actions to remediation while documenting learnings.

Act on Threats

Govern all mitigation activities to closure.
  • Visibility to all advisories for the remediation of emerging threats.
  • Collaborate on advisories and activities with teams remotely and across shifts.
  • Get direct line-of-sight to potential risks and collective remediation evidence with real-time advisories and asset health monitoring.
  • Leverage advisory history for continual learning and optimizing your asset strategy. You benefit from a refined asset maintenance plan and an increase in asset reliability.

The Itus Digital Difference

By design, our platform’s technical architecture overcomes the challenges present with outdated enterprise APM solutions.  See the difference. Our solution is easy to use, deploys in minutes, and scales to your specific needs.

To Use

Through prescribed workflows, modern interface, and in-application tutorials, your team will be productive quickly.


Standard and extendable connectors leverage your existing EAM, Historian, OPC, and Time Series systems and data sources.


On-premises and “any cloud” deployment options provide flexibility while complying with your security standards.

Pay As
You Go

Usage-based licensing means you only use and purchase what you need. As your APM program matures, you can effortlessly scale to add more assets.

Interested in learning more?

Give us 30 minutes and see how integrated asset strategy and twin management can help you improve your assets’ performance.

Connect with us!