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Our Purpose

A APM strategy for every asset

Our collective passion for protecting people, the planet, and profits is what drives our purpose.  And our years of experience with countless companies worldwide and across industries provided the foundation for our vision. We envisioned a purpose-built asset performance management platform. We desire to see an APM strategy for every asset.


What makes us different is our ability to cut through the hype to focus on helping companies simplify their asset strategies. More importantly, by creating a platform that doesn’t require IT or specialized expertise, plant professionals can build an asset twin in minutes. With digital asset twins, companies have a clear path to assess failure risk accurately, proactively identify emerging threats, and take corrective action.


Too many times, companies either hesitate to invest or ramp up an APM program only to have it stall. Through these experiences, we learned that the solutions were complex, challenging to use, and required IT sources or additional staff to manage them. So, we decided to pioneer a more practical and sustainable approach. In short, we have redefined how companies control risk by fusing operational context with digital asset twin technology. Consequently, companies can include all assets in their APM strategy regardless of class or category. In turn, they create a safer, sustainable, and more productive working environment.

Our History

Customer-driven innovation

Over the last 25 years, our founding members had the privilege of growing in a formidable industrial digital market. Our roots span from building simple equipment databases with reliability metrics to more recent efforts with fleet-wide predictive analytics. We have experienced APM’s evolution and impact on production environments from power turbines and everything in between and across industries.

An APM strategy for every asset

Looking back, we find it amazing to see how the Asset Performance Management market has advanced and matured.  Unfortunately, we have witnessed the increasing complexity, cost, and effort that many solutions require to start and sustain. We believe that most are trapped in “The Innovators Dilemma.”   Specifically, they are broadly defined, complex to implement, expensive to license, and a nightmare to maintain and enhance.


It is these challenges that have truly limited APM’s full potential.


Yet, some advancements continue to push the industry forward, such as the ISO 55000 standard, the proliferation of equipment sensing, data analytics, and the continued progression of computing infrastructure with Moore’s law. Altogether, they help reduce complexity and cost. But it is ironic that where APM is concerned – they have not.


We founded Itus Digital based on the desire to offer a simple, practical platform that optimizes industrial equipment performance. And we wanted it to be flexible enough to leverage built-in knowledge through models and libraries and fit the requirements of any industry.

Our innovation journey continues. More importantly, we are motivated by the opportunity ahead to ensure digital asset twins are available to manage any critical industrial asset.

Looking for a Career?

We believe that great companies are made up of great people. So, if you have a passion for excellence, the curiosity and creativity to innovate, and the desire to protect people, the planet, and profits, we might be your next adventure.

Join Our Team

Our Leadership Team

Jason Cline

Co-Founder & CTO

Before founding Itus Digital, Jason was Vice President of Applications at GE Digital. He led the global engineering organization for GE Digital’s Applications portfolio, including Historian, HMI/SCADA, MES, APM, and OPM.  His responsibilities encompassed the technical aspects of the product lines, delivering timely product releases, long-term technical strategy, and leading a team of 400+ engineers.  Jason established technical and delivery best practices across the combined engineering organization. The company awarded him GE’s Edison Award for his innovations in the APM market.


Previously, Jason spent 20 years growing the Meridium engineering organization.  He was responsible for the product’s overall architecture, bringing new technologies to market, and establishing a productive, mission-focused engineering culture.  Further, he is active in the technology community and has authored numerous publications, magazine articles, and books on software development.


Jason received a Bachelor of Science degree in Computer Science from the University of Virginia School of Engineering.

Jason Cline

Joe Nichols

Co-Founder & President

Before forming Itus Digital, Joe was the COO & VP of Product Strategy at GE Digital. His responsibilities included overseeing strategic growth planning and managing the software portfolio strategy. Further, he led key functions such as Product Marketing, Business Unit Digital Solution Management, and Business Operations.  Previously Joe held executive positions at Meridium. During his 20+ year tenure, he drove the creation and go-to-market strategies for Asset Performance Management solutions adopted by world-class industrial organizations.


Joe received his Bachelor’s Degree in Management of Information Systems from Radford University.

Joe Nichols, strategy

Chris DeFalco

Head of Product

Before joining Itus Digital, Chris was the Senior Director of Product Management, leading GE Digital Asset Performance Management (APM) industrial solutions, including Meridium and SmartSignal.​  Previously, he was with Meridium serving customers for 18 years, holding roles with increasing responsibilities in  Services and Product Management.  Chris launched several innovative risk-based strategies, asset health, mobile APM, and machine learning analytics solutions. His work enabled Meridium to extend its APM product portfolio and market position.​  Earlier in his career, he served as a site practitioner of asset maintenance and reliability engineering in the process and manufacturing industries.​


Chris received a Bachelor of Science degree in Mechanical Engineering from Grove City College (PA).  He earned a Product Management Certification (PMC) through the Pragmatic Institute and is a Certified Maintenance and Reliability Professional (CMRP).

Chris DelFalco

Paul Tulou

Engineering Leader

Prior to joining Itus Digital, Paul was Director of Software Engineering. In his role, he led several teams in developing modules and features for Asset Performance Management and Predix.  He has a combined 10 years of experience with Meridium / GE Digital in various roles, increasing engineering responsibility. Paul led the software development teams for many areas of APM, including strategy, health, policy manager, rounds, thickness monitoring, and RBI. Previously, Paul wrote software for a variety of industrial sensor and diagnostic applications.


Paul received a Bachelor of Science degree in Computer Engineering from Virginia Tech.

Paul Tulou, APM

John Renick

Head of Industry Solutions

Before joining Itus Digital, John was the Vice President of Product Management, leading solution development for Symphony AzimaAI.​ Previously, he oversaw digital twin development for GE Digital. John has extensive experience working with customers in numerous industries such as power generation, mining, oil and gas, manufacturing, packaged goods, aviation, chemicals, healthcare, and pulp and paper.  Earlier, he had a 20-year tenure at Meridium. He worked with customers and partners during this time, developing and implementing asset performance management, condition monitoring, and digital twins solutions.


John received his Bachelor’s degree in Marketing from Radford University and is a Certified Maintenance and Reliability Professional (CMRP).

John Renick,An APM strategy for every asset

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