Who is Itus Digital?

Pioneering Practical Asset Performance Management

We are industry veterans maniacally focused on practical asset performance management. Our approach focuses on increasing profit margins while improving asset safety and reliability. In short, we help companies define their asset strategy, detect emerging threats, mitigate asset risk, and extend the asset lifecycle.


The result? The elimination of unplanned asset downtime and maintenance costs, mitigation of risks, and improved safety.


Many companies start an APM program that either dies on the vine or doesn’t fully deliver results. At the same time, others have yet to employ one. Many believe that it is too expensive or requires a specialized skillset. Too often, either the approach or the solution (or both) isn’t practical.


At Itus Digital, our philosophy of practicality drives our approach and platform development. We believe that implementing and sustaining an APM should not be painfully challenging for any organization. And our platform does not require IT resources or a team of engineers to initiate. We work with our clients to develop a workable asset strategy. Above all, our straightforward user interface enables your team to build a digital asset twin in 10 minutes. So, transitioning your plan into our platform is quick and easy.


Best of all, you can expand your license to cover as many assets as you need. Itus Digital is pioneering the path for practical and effective asset performance management.

More About Us

Lower Operating Cost and Increase Availability


Align your asset strategies up with credible failure risks and proactive activities such as condition-based maintenance.  Consequently, you optimize your budget and boost the return on your capital investment.


Ensure stable and predictable production by reducing asset downtime. And detect emerging failures and proactively resolve problems with dynamic monitoring and equipment condition analysis.


Safeguard compliance to your environmental and safety program goals. And mitigate business risks by actively managing operating excursions that impact asset condition and reliability.

Our Differentiation

Current enterprise-level asset performance management, digital twin, and industrial AI solutions are expensive to license, challenging to implement, and resource-intensive to use.  Itus Digital has redefined how industrial organizations of any size can manage asset and operational risks. Specifically, we built our platform so that it is easy to implement and continually optimize asset strategies quickly.

Rapid Failure

Rapid deployment models and embedded Asset Twin Library enables failure risk coverage in minutes.


Streamlined, flexible platform built by APM experts leverages models and strategies for re-use and collaboration across industrial stakeholders.


Our open platform provides asset performance management regardless of industry, company size, number of assets, and asset types. Industrial professionals, service providers, and OEM’s can recognize the benefits.

Our Platform

The Itus Digital platform features digital asset twin technology designed to help you implement models in minutes instead of days. More importantly, we place the power in the hands of your subject-matter experts. At the same time, we leverage your existing historian, EAM, and APM investments. Our one flexible yet integrated platform helps you define your asset strategy, detect emerging threats, and mitigate asset risk. In short, we help you rethink APM.


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